Emotion of Naples

Counterfeiting is a growing phenomenon. New actions are required to avoid this problem. We're talking about a market of 7 billion per year, that take off about 110 thousand units of work and that moreover represents a real risk for costumers.
The city of Naples took part to the public notice of the National Association of Italian Municipalities in consultation with the Ministry of Economic Development to submit proposals for co-financing of projects in the field of anti-counterfeiting.
The aim of the project is to relaunch the city of Naples as if it was a brand, in order to enhance the city and its products through the use of internet.
The project "Emotion of Naples" tries to enhance the city of Naples, its traditions, its culture and its productions, including through the use of new technologies, which in many areas, from crafts to sewing, from jewelry to wine , representing a value and a distinctive lever as well. "

The Councillor for Employment
Enrico Panini

Emotion of Naples determines the improvement of the city of Naples, its traditions, its culture and its productions that in many sectors (crafts, sewing, jewelry, food, wine, etc.) represent a value and a distinctive lever.

Emotion of Naples aims to ensure the quality and authenticity of the products identified by its brand name, understood as use of inputs such as to develop quality products actually corresponding to values of the territory and its conformation environmental, anthropological and cultural heritage, in full respect of the values ethical.

Emotion of Naples

Legality, development and new growth of the country.