Together for Naples - campaign to raise sustainability awareness in Naples

The campaign "MULTISOGGETTO" ("multi-subject") unifies the messages in a single declination belonging to a specific intent, express and give voice to the movement to raise awareness of sustainability in Naples. The overall message oriented to strengthen the membership to their place through the stimulation and incitement to virtuous behavior whose effect is to present to the citizens and tourists a positive city, worthy to be lived in its beauty, and sustainable . The advertising campaign has the task of encouraging the participation of citizens, productive activities and stakeholders by leveraging on social values and sustainable, including those of recycling and waste reduction.